The Eight Steps in Developing Effective Communications Starts with the Basics

question 75

Multiple Choice

The eight steps in developing effective communications starts with the basics: identifying the target audience, determining the objectives, designing the communications, ________, and establishing the budget.

• A) managing the process
• B) measuring results
• C) choosing the media mix
• D) selecting the channels
• E) selecting the advertising copy

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Definitions:

Personal Power

The influence or authority a person has over others, derived from their skills, qualities, or personal attributes, rather than their formal position.

Organizational Sources

The origins from which organizations draw their power, authority, resources, and information, crucial for their operation and success.

Expert Power

A form of power derived from possessing knowledge, skills, or expertise that others value, which can influence or control their behavior.

Referent Power

Influence based on identification with, admiration of, or respect for the power-holder.