Dannon Makes It a Priority to Drive Traffic to Its

question 87

Multiple Choice

Dannon makes it a priority to drive traffic to its Dannon Yogurt homepage so that the company can benefit from the twin paybacks of (1) forging direct relationships with customers and (2) building a database of its best customers. This is an example of ________.

• A) personal selling
• B) coordinating media
• C) direct marketing
• D) brand linkages
• E) integrated marketing communications

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Definitions:

Input Prices

refer to the costs associated with the raw materials and components required for the production of goods and services.

Variable Inputs

Resources used in production that can be adjusted in the short term to change the level of output.

Long Run

A period of time in which all factors of production and costs are variable, allowing firms to adjust to market conditions.

Capital

Assets that are used in the production of goods and services, including physical assets like machinery and buildings, and intangible assets like patents and copyrights.