The Three Most Often Identified Sources of Credibility Are Expertise

question 148

True/False

The three most often identified sources of credibility are expertise, trustworthiness, and likeability.

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Definitions:

Utilitarian Consumption

involves buying and using products based on their practical functionality and utility, rather than for pleasure or aesthetic reasons.

B2B Commerce

Business-to-business commerce involving transactions between companies rather than between a company and individual consumers.

M2M

Machine-to-Machine communication, referring to direct communication between devices using any communications channel, including wired and wireless.

Horizontal Flow

The movement of information, resources, or processes across an organization or system at the same level or hierarchy, promoting collaboration and efficiency.