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In Assessing the Collective Impact of an IMC Program, the Overriding

question 21

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In assessing the collective impact of an IMC program, the overriding goal is to create the most effective communications program possible.


Definitions:

Personal Values

Core beliefs or standards that guide and direct an individual's behavior and decision-making process.

Environment

Comprises all the external physical and social conditions, stimuli, and events that can influence living organisms, including natural and built environments.

Environmental Influence

The impact of surroundings, culture, and physical place on an individual's behavior, attitudes, and development.

Elementary School

An educational institution for early childhood education that typically includes grades kindergarten through fifth or sixth grade.

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