Explain the Principle of Congruity as It Pertains to Message

question 114

Essay

Explain the principle of congruity as it pertains to message sources. And what happens when a person holds one attitude toward the source and the opposite toward the message.

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Definitions:

Psychodynamic Perspective

A psychological viewpoint that emphasizes the role of unconscious dynamics, motives, conflicts, and past experiences in shaping human behavior.

Empirical Evidence

Information acquired by observation or experimentation that serves as the basis for knowledge and validation in scientific research.

Modern Personality Psychology

A branch of psychology that studies personality and individual differences, incorporating contemporary theories and research to understand how people think, behave, and interact.

Psychosexual Stages

A series of developmental stages proposed by Freud in which an individual’s pleasure focus shifts from the mouth to the anus and then to the genitals as they grow.