Examlex
The starting point in planning marketing communications is an audit of all the potential ________ that customers in the target market may have with the company and all its products and services.
Strategic Management
The process of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives.
Forecasts
Predictions or estimates of future events or trends, based on current and historical data analysis.
Pure Guesses
Speculations made without any evidence or basis in facts.
Scenario Analysis
A technique used in strategic planning to assess potential futures by considering different possible outcomes or scenarios.
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