In Assessing the Collective Impact of an IMC Program, the Overriding

question 21

True/False

In assessing the collective impact of an IMC program, the overriding goal is to create the most effective communications program possible.

---

Definitions:

API Oil Ratings

Standards set by the American Petroleum Institute to classify the performance and quality level of engine oils.

Severe Service Conditions

Driving conditions that are particularly demanding on a vehicle's systems and components, such as frequent short trips, heavy loads, or extreme temperatures.

ACEA Standards

Standards created by the Association of Constructors of European Automobiles.

Oil Change

The process of removing old engine oil and replacing it with new oil to maintain engine lubrication and performance.