As a Sponsoring Organization of a Recent Sporting Event, Your

question 88

Multiple Choice

As a sponsoring organization of a recent sporting event, your ad agency presented you with the following information": our brand was visible on national television for a total of 500 second"; this exposure represents $100 000 in advertising based on the national rate." This is an example of what ________ measurement.

• A) demand-side
• B) share of voice
• C) share of market
• D) market share
• E) supply-side

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Definitions:

Propinquity

A concept in social psychology referring to the physical or psychological proximity between people, which can affect their likelihood of forming relationships.

Propinquity

The state of being close to someone or something; proximity; it often influences personal relationships and social interactions.

Endogamy

Marriage to someone within one’s social group.

Exogamy

Marriage to someone from a different social group.