Most Advertisers Try to Measure the Communication Effect of an Ad

question 8

True/False

Most advertisers try to measure the communication effect of an ad that is, its potential effect on awareness, knowledge, preference, and sales effect.

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Definitions:

Total Revenue

The total revenue a company earns from selling its goods or services before deducting any expenses or costs.

Chocolate

A sweet, usually brown, food preparation of roasted and ground cacao seeds, often flavored, and available as a solid or liquid.

Unit Elastic

A situation in which the quantity demanded or supplied changes by an equal percentage as the change in price.

Price Elasticity

A measure of how much the quantity demanded of a product changes in response to a change in the product's price.