How Could a Corporation Like IBM Best Measure the Effectiveness

question 98

Essay

How could a corporation like IBM best measure the effectiveness of their MPR campaign?

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Definitions:

Dramaturgy

A view of social interaction as if participants were performing on a stage, managing the impression they make to others.

Shakespeare

An English playwright and poet, widely regarded as one of the greatest writers in the English language and world literature.

Region

The context in which the performance takes place, including location, décor, and props.

Cover-Up

The act of concealing or hiding something often regarded as inconvenient, embarrassing, or incriminating from public view.