In Choosing the Proper Media to Carry the Message, Advertisers

question 20

Multiple Choice

In choosing the proper media to carry the message, advertisers must decide on

• A) target markets, users, heavy users.
• B) strategy, users, media.
• C) markets, target markets, consumers.
• D) reach, impact, television stations.
• E) reach, frequency, impact.

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Definitions:

Mount Auburn Cemetery

A historic cemetery founded in 1831 in Cambridge, Massachusetts, known for its significant cultural and natural heritage.

Aesthetic Efficiency

The principle of designing products or services to be both aesthetically pleasing and functionally efficient.

Preneed

Planning and arrangement for services and goods before they are needed, often in the context of funeral services.

Prefunding

The arrangement and payment for services or goods in advance, often used in the context of making arrangements for one's own funeral before death.