Sales Promotion Consists of a Collection of Incentive Tools, Mostly

question 77

Multiple Choice

Sales promotion consists of a collection of incentive tools, mostly short term, designed to ________ quicker or greater purchase of particular products or services by consumers or the trade.

• A) foster
• B) demand
• C) stimulate
• D) create
• E) intensify

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Definitions:

Stockholders' Equity

Represents the ownership interest of shareholders in a corporation, calculated as the difference between total assets and total liabilities.

Fair Value

The price that would be received for selling an asset or paid to transfer a liability in an orderly transaction between market participants.

Available-for-sale Securities

Financial assets intended to be sold off before they mature or in response to changes in market conditions, not classified as held-to-maturity or trading securities.

Market Value

The current price at which an asset or service can be bought or sold in the open market.