Direct Marketing Is the Use of Consumer-Direct Channels to Reach

question 42

Multiple Choice

Direct marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen. These channels include direct mail, catalogs, Web sites, interactive TV, and ________.

• A) bounce-back coupons
• B) coupons
• C) after sales support
• D) telemarketing
• E) billboards

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Definitions:

Structural Factors

Elements related to the organization, framework, or underlying social structures that influence societal patterns and individual behaviors.

Unmarried Population

Individuals who are not legally married, encompassing never-married, divorced, and widowed persons.

African Americans

An ethnic or racial group in the United States that has origins from any black racial groups found in Africa.

Latinos

People of Latin American origin or descent, often residing in the United States.