Direct-Mail Prospects Can Be Identified on the Basis of Such

question 132

Multiple Choice

Direct-mail prospects can be identified on the basis of such variables as age, sex, income, education and

• A) response to mail-order catalogs.
• B) previous mail-order purchases.
• C) telemarketing response.
• D) banking practices.
• E) previous purchases.

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Definitions:

Financial Account

A component of a country's balance of payments that records transactions involving domestic and foreign financial assets and liabilities.

Remittances

Money transferred by foreign workers to individuals in their home country, contributing to the economy through support of family and investment in local businesses.

Workers

Individuals engaged in any form of employment, contributing labor to produce goods or services.

Net Transfers

The balance of financial transactions from grants, remittances, or aid between entities or countries, excluding commercial transactions.