The Majority of Sales Representatives Require Encouragement and Special Incentives

question 141

Multiple Choice

The majority of sales representatives require encouragement and special incentives. To increase motivation, marketers reinforce intrinsic and ________ rewards of all types.

• A) extrinsic
• B) punitive
• C) personal
• D) financial
• E) external

Grasp the concept of homogeneous and differentiated products in various market structures.

Learn the challenges and complexities involved in analyzing oligopolistic market structures.

Understand the historical and legal foundations of Canada's Constitution.

Comprehend the significance of key constitutional acts and their impact on Canadian governance.

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Definitions:

Secondary Reward

A reward that does not satisfy a biological need but is desirable due to its association with primary rewards or intrinsic satisfaction.

Tolman

A psychologist known for his work in cognitive behaviorism, particularly the concept of latent learning and the use of cognitive maps.

Goal Object

The target or object of a person's ambition or effort; an aim or desired result.

Cathexis

Refers to the concentration of emotional energy on a particular object, individual, or idea.