Conventional Wisdom Is That Profits Are Maximized by Sales Reps

question 45

Multiple Choice

Conventional wisdom is that profits are maximized by sales reps focusing on the more important products and more profitable products. When the firm launches or is planning on launching a number of new products in succession, how should the company adjust the sales force?

• A) Increase the compensation on the new items.
• B) Tell the sales force to sell the new items at the expense of existing lines.
• C) Increase the compensation on the existing line of products.
• D) Increase the quotas on the new items to the sales force.
• E) It should expand the sales force.

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Definitions:

Oxytocin

A hormone and neurotransmitter involved in childbirth, lactation, and bonding behaviors, often referred to as the "love hormone."

Sexual Interactions

Refers to activities or relations involving two or more people that are typically of a sexual nature, encompassing a range of behaviors and practices.

Dopamine

A neurotransmitter in the brain that plays key roles in regulating mood, sleep, attention, and learning, often associated with the pleasure and reward system.

Hot Flashes

Sudden feelings of warmth, often associated with menopause, that are usually most intense in the head and neck regions.