When a Relationship Management Program Is Properly Implemented, the Organization

question 2

Multiple Choice

When a relationship management program is properly implemented, the organization will begin to focus as much on managing its customers as on managing its

• A) brands.
• B) personnel.
• C) finances.
• D) markets.
• E) products.

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Definitions:

Biological Approach

The view of personality that focuses on the way behavior and personality are influenced by neuroanatomy, biochemistry, genetics, and evolution.

Heritability

The proportion of variation in a trait among individuals in a population that can be attributed to genetic differences.

Behavior

The actions or reactions of an object or organism, usually in relation to the environment or stimuli.

Psychological Triad

The three essential topics of psychology: how people think, how they feel, and how they behave.