The Original and Oldest Form of Direct Marketing Is the Field

question 83

Essay

The original and oldest form of direct marketing is the field sales call. No one debates the importance of the sales force in its marketing program. However, the term "sales representative" covers a broad range of positions, tasks, and responsibilities. List and briefly describe each of the "positions."

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Definitions:

Belligerent

Showing readiness to fight or engage in aggressive behavior.

Substance Abuse

The harmful or hazardous use of psychoactive substances, including alcohol and illicit drugs.

Unipolar Depression

A major depressive disorder characterized by a persistent low mood and lack of interest or pleasure in activities, without the manic episodes of bipolar disorder.

Manic Episode

A period of abnormally and persistently elevated, expansive, or irritable mood and increased energy or activity, often characteristic of bipolar disorder.