Direct Marketing Is the Use of Consumer-Direct Channels to Reach

question 42

Multiple Choice

Direct marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen. These channels include direct mail, catalogs, Web sites, interactive TV, and ________.

• A) bounce-back coupons
• B) coupons
• C) after sales support
• D) telemarketing
• E) billboards

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Definitions:

Interpersonal Skills

The abilities required to effectively communicate, interact, and work with individuals and groups in a variety of situations.

Coercive Power

The ability of a person or group to enforce their will or obtain compliance from others through threats, sanctions, or other forms of pressure.

Countervailing Power

The concept in economics and political science where power is used to balance or counteract another power, preventing dominance or excess in markets or governance.

Dominant Person

An individual who exhibits superiority or control in a relationship or group setting, often influencing outcomes or decisions.