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Once the target market is defined, the marketer needs to obtain specific names. The company's best prospects are customers who have bought in the past. Additional names can be obtained by purchasing a list of names. The better lists include overlays of ________ and ________ information
Evaluating Performance
Involves systematically assessing the work and results of individuals or organizations to determine achievement or progress.
Product Modifications
Changes or improvements made to a product to enhance its performance, appearance, or market appeal.
Target Markets
Specific groups of consumers identified by businesses as the most likely purchasers of their products or services, based on various demographic, geographic, and psychographic factors.
Promotional Campaigns
Coordinated marketing efforts to reinforce or assist with a business goal using one or more social media platforms.
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