Apple Created a Lot of Publicity Before the Release of Its

question 105

Multiple Choice

Apple created a lot of publicity before the release of its tablet computer, i-pad. The product was discussed in online communities and social networks. Many booked the product in advance, ensuring good initial revenues for Apple. The company published periodic updates of the product creating huge expectation in the minds of customers. This pre-launch publicity can be viewed as ________ marketing.

• A) stealth
• B) ambush
• C) buzz
• D) undercover
• E) direct

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Definitions:

Learning New Skills

The process of acquiring new abilities or knowledge through practice, study, or experience.

Cognitive Development

The process by which an individual learns, acquires knowledge, and develops the ability to reason and understand their world.

Formal Operations

The final stage of cognitive development (according to Piaget), characterized by the ability to think abstractly, reason logically, and manage problems systematically.

Adolescence

Period in development between the onset of puberty and adulthood. It usually begins between 11 and 13 years of age.