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In the World of the Internet, the Hot Growth Area

question 23

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In the world of the Internet, the hot growth area in interactive marketing is paid search. Search terms are a proxy for the consumer's product or consumption interests and . These ads are called


Definitions:

Privacy Settings

Controls available on digital platforms and software that allow users to manage their personal information and decide who can see it and how it can be used.

Nonprofit

An organization that operates for purposes other than making a profit, often focusing on social, educational, or charitable activities.

Marketing Campaign

A strategic plan designed to promote a product, service, or brand through various forms of media to achieve specific objectives.

Ethical Decision-making

The process of evaluating and choosing among alternatives in a manner consistent with ethical principles.

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