According to Malcolm Gladwell, Three Factors Work to Ignite Public

question 54

Essay

According to Malcolm Gladwell, three factors work to ignite public interest in an idea. List these three.

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Definitions:

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without prior learning or conditioning.

Family Branding

A marketing strategy where a single brand name is used for selling multiple related products, creating a unified image for the brand.

Synchronous Branding

The strategy of ensuring brand messages and values are consistently delivered across all mediums and touchpoints in real-time.

Differentiated Branding

A marketing strategy that involves creating a distinct image or identity for a product or service to set it apart from competitors.