Attractive Ideas Must Be Refined into Testable Product Concepts

question 132

Multiple Choice

Attractive ideas must be refined into testable product concepts. A ________ is a possible product the company might offer to the market.

• A) test brand
• B) product idea
• C) "alpha" product
• D) "beta" version
• E) product concept

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Definitions:

North America

A continent located in the Northern Hemisphere, mainly situated between the Atlantic and Pacific Oceans, comprising countries like the United States, Canada, and Mexico.

Immigrating

The act of moving to a new country or region with the intention of settling and living there, often driven by factors such as employment, family, or refuge.

Discriminate

To unjustly differentiate or distinguish between people based on race, age, sex, or other prejudicial status.

Prejudiced

Having preconceived opinions or judgments about people or groups without sufficient knowledge or experience.