In a "Sales-Wave" Research, Consumers Who Initially Try the Product

question 95

True/False

In a "sales-wave" research, consumers who initially try the product at no cost are reoffered the product, or a competitor's product, at slightly reduced prices.

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Definitions:

Neophobia

A fear or strong dislike of anything new or unfamiliar, often seen in relation to foods or environments.

Unfamiliar Tastes

Tastes that are not previously known or experienced by an individual, often encountered when trying new foods or cuisines.

Toxic Substances

Materials or compounds that can cause harm to living organisms through ingestion, inhalation, or skin absorption.

Sweet Foods

are items rich in sugars that taste sweet, often serving as desserts or snacks.