The Number-One Success Factor to New Product Development Is a Unique

question 13

Multiple Choice

The number-one success factor to new product development is a unique, superior product. Such products succeed _______ percent of the time.

• A) 18
• B) 38
• C) 58
• D) 78
• E) 98

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Definitions:

Steps

Sequential phases or procedures followed to achieve a particular goal or complete a process.

Qualified Person

An individual who has the necessary skills, knowledge, certifications, or qualifications to perform a specific job or task.

Goods or Services

Products that can be physically touched or activities provided to customers, respectively, both of which satisfy consumer needs and wants.

Prospect

A potential customer or client who has been identified as fitting a target market for a product or service, but has not yet made a purchase.