Two Factors That Contribute to a Successful New Product Are

question 78

Multiple Choice

Two factors that contribute to a successful new product are ________ and ________.

• A) marketing departments that have expertise in new products/well-defined product concept
• B) a firm with "deep pockets"/average product
• C) a unique superior product/well-defined product concept
• D) a firm with "deep pockets"/strong marketing team
• E) creative designers/complex features

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Definitions:

Cash Basis

A financial recording strategy that logs earnings and expenditures upon the actual receipt or payment of money, as opposed to when they are earned or incurred.

Direct Method

A way of preparing a cash flow statement where cash receipts and payments are reported directly.

Operating Activities

Transactions and other events related to the core business operations, affecting the operational cash flows of a company.

Selling and Administrative Expense

A category of expenses including overheads related to the general operation of a company, such as executive salaries, marketing, office supplies, and utilities.