Companies Can Run the Same Marketing Communications Programs as Used

question 59

Multiple Choice

Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called

• A) communication adaptation.
• B) product communications.
• C) marketing communications.
• D) dual adaptation.
• E) brand communications.

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Definitions:

Frozen Yogurt

A frozen dessert made with yogurt and sometimes other dairy products, often served as an alternative to ice cream.

Art Supply

Materials such as paints, brushes, canvases, and other items used for creating artwork.

Paintbrushes

Tools used for applying paint or other substances on surfaces, typically consisting of bristles fastened to a handle.

Cannibalization

A decrease in the sales figures, earnings, or the market dominance of an existing product due to the launch of a new product by the same manufacturer.