Kraft Uses Different Ads for Cheez Whiz in Different Countries

question 93

Multiple Choice

Kraft uses different ads for Cheez Whiz in different countries, such as Peurto Rico, where the cheese is put on everything. This is an example of which of the following adaptation strategies?

• A) allowing country managers to create country-specific ads
• B) using the same theme globally, but adapting the copy
• C) using one message everywhere, but varying the language, name, and colours
• D) developing a global pool of ads, from which countries select those most appropriate
• E) adapting sales promotion techniques based on media availability

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Definitions:

Conflict Management

Conflict Management is the practice of identifying and handling conflicts in a sensible, fair, and efficient manner.

Marketing Orientation

A business approach that prioritizes identifying and meeting the needs and wants of its customers through its product mix.

Dysfunctional Conflict

A type of conflict that hinders organizational performance, employee satisfaction, or causes long-lasting negativity within groups.

Production Process

The production process involves the methods and procedures used in transforming raw materials into finished goods or services.