Licensing Is a Simple Way to Become Involved in International

question 52

Multiple Choice

Licensing is a simple way to become involved in international marketing. In licensing, the licensor issues a license to a foreign company to use a process, trademark, patent, or trade secret for a(n)

• A) exchange of information or propriety information.
• B) limited period of time.
• C) exchange for "their" process, trademark, patent, or secret.
• D) exchange for access to the market place.
• E) fee or royalty.

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Definitions:

Team Effectiveness

The measure of a team's ability to achieve its goals and objectives in an efficient and timely manner.

Resource Inputs

The raw materials, labor, and other resources used in the production of goods and services.

Team Process

The sequence of actions, interactions, and methods used by a team to achieve its objectives efficiently.

Team Effectiveness

The extent to which a team achieves its objectives, meets the needs of its members, and sustains itself over time.