Cambell Soup Introduced Its Condensed Soups to British Consumers by Employing

question 39

Multiple Choice

Cambell Soup introduced its condensed soups to British consumers by employing ________. Unfortunately, consumers saw expensive small-sized cans and did not realize water was to be added.

• A) regional version
• B) market version
• C) product adaptation
• D) straight extension
• E) design change

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Definitions:

Milk Runs

A logistics strategy where a single vehicle collects loads from several suppliers in a single journey, optimizing transport efficiency and reducing costs.

Supply Chain

The network of organizations involved in producing, handling, and distributing goods or services from production to the end consumer.

Cost

The value of money that has been used up to produce something or deliver a service, and hence is not available for use anymore.

Lead Times

The amount of time that elapses between the initiation and completion of a process, such as the period from placing an order to delivery.