Disadvantages to Global Marketing Include Differences in Consumer Needs, Wants

question 112

Multiple Choice

Disadvantages to global marketing include differences in consumer needs, wants, and usage patterns for products; difference in consumer response to marketing-mix elements; differences in brand and product development and the competitive environment; and

• A) differences in marketing institutions.
• B) differences in product performance.
• C) differences in management's reaction to the marketplace.
• D) differences in currency.
• E) differences in language and consumer expectations.

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Definitions:

Consumer Situations

Scenarios involving the interaction or transaction between individuals purchasing goods or services for personal use and the businesses providing them.

Risk

The possibility of loss, damage, or an adverse outcome from an action or event.

Sale of Goods

Refers to the transaction of purchasing and selling tangible personal property.

Risk

The potential for losing something of value, either physically, financially, or emotionally, due to a particular action or event.