If a Company Adapts or Changes Both the Product and the Communications

question 76

Multiple Choice

If a company adapts or changes both the product and the communications, the company engages in a process called

• A) marketing communication.
• B) straight extension.
• C) product adaptation.
• D) full adaptation.
• E) dual adaptation.

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Definitions:

Interactionist

A perspective within sociology that focuses on the detailed study of individuals and their interactions, emphasizing how human action and consciousness shape social life.

Relationships

Connections between individuals or groups characterized by emotional, social, or cooperative interactions.

Social Group

A collection of individuals who interact with each other, share similar characteristics, and collectively have a sense of unity.

Stranger

In sociological terms, a person who is not a member of a given community or society, but who is present within it, bringing a potential for both creativity and disruption.