Marketers Must Also Adapt Sales Promotion Techniques to Different Markets

question 71

Multiple Choice

Marketers must also adapt sales promotion techniques to different markets. Several European countries have laws preventing or limiting sales promotion tools such as discounts. In India and Brazil, Lands' End could not advertise its

• A) sale price.
• B) close-out specials.
• C) comparative ads.
• D) woman's bathing suits.
• E) end-of-the-season sale.

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Definitions:

Income Statement

A financial statement that shows a company's revenues, expenses, and profit over a specific period.

Cost Principle

An accounting principle that requires assets, liabilities, equity, and expenses to be recorded at their original cost.

Market Value

The market's current rate for transactions involving the purchase or sale of an asset or service.

Appraisal

The process of professionally estimating the value of a property, often used for taxation or sale purposes.