Kraft Uses Different Ads for Cheez Whiz in Different Countries

question 93

Multiple Choice

Kraft uses different ads for Cheez Whiz in different countries, such as Peurto Rico, where the cheese is put on everything. This is an example of which of the following adaptation strategies?

• A) allowing country managers to create country-specific ads
• B) using the same theme globally, but adapting the copy
• C) using one message everywhere, but varying the language, name, and colours
• D) developing a global pool of ads, from which countries select those most appropriate
• E) adapting sales promotion techniques based on media availability

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Definitions:

Veracity

The adherence to the truth; a fundamental principle in ethics focusing on honesty and accuracy.

Fidelity

The degree of accuracy or faithfulness with which something reproduces a sound, image, or idea, or the loyalty towards commitments or obligations.

Autonomy

The right or condition of self-government; in personal terms, the capacity to make an informed, uncoerced decision.

Veracity

A principle in ethics that emphasizes truthfulness and accuracy, ensuring honesty in communications and actions.