GE, IBM, and ATCO Are Three Companies That Follow This

question 78

Multiple Choice

GE, IBM, and ATCO are three companies that follow this step to creating a market- and customer-focused company.

• A) Shift from a department focus to a process-outcome focus.
• B) Appoint a senior marketing officer and marketing task force.
• C) Convince senior management of the need to become customer-focused.
• D) Develop strong-inhouse marketing training programs.
• E) Empower the employees.

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Definitions:

Structural Equation Modelling

A statistical technique that permits the testing of multiple relationships simultaneously in a theoretically derived model.

Simulation

The use of models, often computerized, to replicate real-life processes, scenarios, or systems for the purpose of training, problem-solving, or prediction.

Scenario Planning

A strategic planning method that organizations use to envision and prepare for future possibilities, helping them navigate uncertainties and make flexible long-term plans.

Nominal Group Input

A technique used to generate ideas and solutions in a group setting, where participants contribute independently before collectively discussing and prioritizing suggestions.