An Example of a Cause Related Marketing Program Defined as Marketing

question 36

Multiple Choice

An example of a cause related marketing program defined as marketing that links the firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions, would be

• A) Tesco's "Tesco for Schools and Clubs" program which dovetails well with its overall corporate brand positioning of "Every Little Bit Helps."
• B) use of the corporate offices to help under-privileged children learn about business operations.
• C) an individual's cash donation to the Canadian Red Cross.
• D) asking employees to donate time to their favourite charity.
• E) conducting a blood drive on the corporate campus.

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Definitions:

Action Potential Propagation

The process by which an electrical impulse travels along the membrane of a neuron or muscle fiber, enabling the transmission of signals over long distances within the body.

Intercalated Discs

Specialized connections between cardiac muscle cells containing gap junctions and desmosomes, allowing rapid transmission of electrical impulses.

Plateau Phase

A phase during the action potential of cardiac muscle cells characterized by sustained depolarization, contributing to the lengthening of cardiac muscle contraction.

Abnormal Heart Rhythm

Refers to irregular heartbeats or arrhythmias, which may disrupt the normal flow of blood through the heart.