A Successful Cause Marketing Program Can Produce a Number of Benefits

question 9

Multiple Choice

A successful cause marketing program can produce a number of benefits: improving social welfare; creating differentiated brand positioning; building strong consumer bonds; enhancing the company's public image with government officials and other decision makers; creating a reservoir of goodwill; boosting internal morale and galvanizing employees; and

• A) driving sales.
• B) increasing the rate of return on net worth.
• C) increased stock pricing.
• D) increased brand recognition.
• E) increased profit margins.

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Definitions:

Sleep Spindles

Bursts of brain activity visible on an EEG that occur during stage 2 of sleep, thought to be related to learning and memory.

Circadian Rhythms

Natural, internal processes that regulate the sleep-wake cycle and repeat roughly every 24 hours.

Delta Waves

Slow brain waves primarily associated with deep sleep and brain healing processes.

Hypnagogic Sensations

Experiences occurring at the onset of sleep, involving a variety of sensory and perceptual phenomena.