P&G Cites a Number of Advantages to a Category-Management Structure

question 31

Multiple Choice

P&G cites a number of advantages to a category-management structure. They foster internal competition among brand managers for example. This new scheme is designed to

• A) ensure that all brand mangers compete for limited dollars.
• B) ensure that all categories would be able to receive adequate resources.
• C) ensure that all brand managers compete for the positions in the largest categories.
• D) ensure that all brand managers compete for upper-level management positions by obtaining category leadership for their brands.
• E) ensure that all brand managers compete amongst each other for new product roll-outs and launches.

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Definitions:

Medical Model

A framework that views psychological disorders as similar to physical illnesses, considering symptoms, diagnoses, and treatment.

Medical Model

A framework for understanding diseases and disorders by categorizing them through diagnosis, treatment, and prognosis based on biological causes.

Abnormal Behaviour

Patterns of emotion, thought, or action deemed pathological for varying reasons, including statistical rarity, violation of social norms, or personal distress.

Disease

A disorder or malfunction of the mind or body leading to symptoms, dysfunction, or distress, not directly resulting from physical injury.