Colgate Has Moved from Managing Colgate Toothpaste to Managing the Toothpaste

question 102

Multiple Choice

Colgate has moved from managing Colgate toothpaste to managing the toothpaste category to managing mouth care. In other words, Colgate has moved from brand management to ________ to "customer-need management".

• A) market management
• B) category management
• C) customer management
• D) product management
• E) need management

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Definitions:

Journal Entry

A recording of a business transaction in an accounting journal, indicating the financial effects of the transaction.

Posting Reference Column

A column in journals or ledgers used to record page numbers or account numbers, facilitating the tracking of transactions.

Ledger

A comprehensive collection of a company's financial accounts, where all transactions are recorded.

Transactions

Acts of buying, selling, transferring, or exchanging goods, services, or funds between two or more parties.