When Customers Fall into Different User Groups with Distinct Buying

question 72

Multiple Choice

When customers fall into different user groups with distinct buying preferences and practices, a ________ is desirable.

• A) product-management organization
• B) flattened organization
• C) market-management organization
• D) BAMT organization
• E) brand-management organization

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Definitions:

Seminal Vesicles

Glands that open into the vas deferens near its junction with the urethra, where they secrete many of the components of semen.

Bulbourethral Glands

Small glands in the male reproductive system that produce a pre-ejaculate fluid to lubricate the urethra for sperm to pass through.

Oogenesis

Formation and development of a secondary oocyte or ovum.

Spermatogenesis

The process of sperm cell development, occurring in the male reproductive organs.