A Fourth Alternative Available to a Company That Uses a Product-Management

question 134

Multiple Choice

A fourth alternative available to a company that uses a product-management organization is to introduce ________ in which a company focuses on product ________ to manage its brands.

• A) category management/specialists
• B) category management/categories
• C) product brand managers/categories
• D) product managers/categories
• E) category specialists/managers

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Definitions:

Unusual

Anything that is not common, ordinary, or expected; deviating from what is typical or normal.

Stereotype Inconsistent

Information or behavior that contradicts common stereotypes or generalizations about a group.

Prototype

An early sample or model of a product used to test a concept or process or to act as a thing to be replicated or learned from.

Cognitive Representation

The way in which knowledge and ideas are mentally structured and stored, influencing perception and understanding.