GE, IBM, and ATCO Are Three Companies That Follow This

question 78

Multiple Choice

GE, IBM, and ATCO are three companies that follow this step to creating a market- and customer-focused company.

• A) Shift from a department focus to a process-outcome focus.
• B) Appoint a senior marketing officer and marketing task force.
• C) Convince senior management of the need to become customer-focused.
• D) Develop strong-inhouse marketing training programs.
• E) Empower the employees.

---

Definitions:

Contribution Margin

The amount by which a product's selling price exceeds its total variable costs, indicating how much contributes to covering fixed costs and generating profit.

Dollar Amount

A specific value of money in terms of the currency of the United States, expressed in dollars.

Investment Center

A division or unit within a company that is responsible for its own revenues, expenses, and assets, and its performance is evaluated on its return on investment.

Generates Revenue

Activities or processes that result in the earning of income for a business through the sale of goods or services.