A Number of "Deadly Sins" Signal That the Marketing Program

question 107

Multiple Choice

A number of "deadly sins" signal that the marketing program is in trouble. With the following signs, identify the "sin." "Poor identification of market segments, poor prioritization of market segments, no market segment managers, employees who think that it is the job of marketing and sales to serve customers, no training program to create a customer culture, no incentives to treat the customer especially well."

• A) The company's brand building and communications are weak.
• B) The company's marketing planning process is deficient.
• C) The company needs to better define and monitor is competitors.
• D) The company is not sufficiently market-focused and customer-driven.
• E) The company does not fully understand its target markets.

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Definitions:

Hollywood Studios

Film production and distribution companies located in Hollywood, known for making and distributing movies and television shows.

G-rated Movies

Films that have been given a "General Audience" rating by the Motion Picture Association, indicating that they are suitable for all audiences, including children.

Licensing

The granting of permission to use intellectual property rights, such as trademarks or patents, under agreed terms and conditions.

R&D Consortia

Collaborative groups made up of companies, universities, or government agencies that work together on research and development projects.