Xerox Has Converted from Geographic Selling to Selling by Industry

question 55

Essay

Xerox has converted from geographic selling to selling by industry. Why would Xerox prefer a market-management organization?

---

Definitions:

Unobtrusive Measures

Observational approaches that neither intrude on the processes being studied nor cause people to behave unnaturally.

Modern Forms

Contemporary or current versions, adaptations, or interpretations of traditional or classical themes or objects.

Racism

Prejudice and discrimination against people based on their ethnicity or race.

Patronising Attitudes

Refers to the condescending manner or behavior exhibited by an individual towards others, often implying that they are superior in some way.