An Apparel Company That Focuses on High-End Customers Is Following

question 79

True/False

An apparel company that focuses on high-end customers is following an industry-wide differentiation strategy.

---

Definitions:

Purchase Intentions

The probability or inclination of customers to purchase a product or service soon.

Selling Technique

Strategies or methods used to persuade customers to purchase a product or service.

Buying Decision Process

Refers to the stages consumers go through before making a purchase, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Buying Decision Process

A series of steps a consumer goes through before, during, and after purchasing a product or service.