Apple Mac Computers and Mercedes-Benz Automobiles Are Examples of the Successful

question 27

Multiple Choice

Apple Mac computers and Mercedes-Benz automobiles are examples of the successful use of which of Porter's four competitive strategies?

• A) industry-wide cost leadership
• B) industry-wide differentiation
• C) focused cost leadership
• D) focused differentiation

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Definitions:

Inspiration

The process of drawing air into the lungs, a crucial part of the respiratory cycle.

Spinous Process

The bony projection off the posterior (back) of each vertebra, which muscles and ligaments attach to.

Vertebra Prominens

The most prominent vertebra, usually the seventh cervical vertebra, easily felt through the skin at the base of the neck.

Manubrium

The upper portion of the sternum, connecting to the clavicles and the first pair of ribs.