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Basic Consumer Theory
A concept in economics that analyzes consumer choices and behaviors based on preferences, budget constraints, and utility maximization.
Consumer Behavior
The study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences.
Product Reliability
The probability that a product will function without failure over a specified period under stated conditions.
Framing
Tendency to rely on the context in which a choice is described when making a decision.
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