A Book Publisher Uses an Online Portal to Sell Its

question 21

Multiple Choice

A book publisher uses an online portal to sell its books. Out of every thousand customers who visit the portal, a hundred read reviews of the books and twenty place orders. What is the conversion ratio of this Web portal?

• A) 0.2
• B) 0.1
• C) 0.001
• D) 0.02

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Definitions:

Individual Industries

Specific sectors of the economy focused on the production of certain types of goods or services.

Decision-Making Units

Groups or individuals within an organization that have the authority and responsibility to make choices that affect organizational outcomes.

Positive Economics

An approach to economics that seeks to understand behavior and the operation of systems without making judgments. It describes what exists and how it works.

Normative Economics

An approach to economics that analyzes outcomes of economic behavior, evaluates them as good or bad, and may prescribe courses of action. Also called policy economics.