While Passing by One of Your Favorite Restaurants, You Receive

question 94

Multiple Choice

While passing by one of your favorite restaurants, you receive a tweet from them about "happy hours." This is an example of ________.

• A) search-based marketing
• B) internal advertising
• C) search advertising
• D) location-based marketing

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Definitions:

Memory Construction

The process of forming and integrating new memories, which involves encoding, storage, and retrieval.

Encoding

The act of turning details into a configuration that allows for storage in memory.

Source Amnesia

A memory disorder where a person is unable to remember where, when, or how previously learned information has been acquired, while retaining the factual knowledge.

Retroactive Interference

A memory phenomenon where new information interferes with the ability to recall old information.